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Blockchain-based streaming platform for gamers and eSports fans
Jan. 26, 2018
Mar. 5, 2018
$30 000 000
ICO is over
Gaming industry grows every year. According to the information of Play2Live founders, the videogames market exceeds $105 bln and already beats the volumes of cinema industry. There are over 30 game-themed blockchain projects launched.
Play2Live is positioned as the first decentralized streaming platform for gamers and eSports fans. Based on blockchain-technology it is meant to become a unique mix of interactive functions and instruments for monetization, overmatching most streaming platforms.
The platform is developed on separate blockchain called the Level Up Chain. That is an application of Graphene Technology allowing to perform up to 50 000 transactions per second. The Play2Live utility token – an ERC20 standard Level Up Coin (LUC) will be distributed soon during the ICO.
The top team consists of people with solid experience in both gaming industry and eSports. There are also members skilled in blockchain, marketing, streaming and law. Seems to be an impressive solution.
Play2Live idea looks widespread and attractive: videogames bring revenues to publishers and developers, streamers monetize their streams, users receive a wide range of interaction and personalization and eSports tournaments organizers gain the benefits of crowdfunding functionality.
The presale will last till February 5, ICO – until March 5, 2018. The $3 mln soft cap is already reached.
What can become a serious challenge for Play2Live is the presence of such giants as Twitch and YouTube on market.
Anyway, it will not take that long to see the results: the alpha version, showing what Play2Live will really be, is scheduled for Q2 2018, along with the World Championship Broadcast of Counter-Strike: Global Offensive.
Video games and eSports markets, representing the largest part of the global gaming industry, have started to attract the attention not only of their core audience (gamers), but also of investors. The global market for video games has already surpassed that of the film industry, topping $105 bn in 2017. This should not be surprising given that the funds required to develop and release a video game is often on a par with the budget of a Hollywood blockbuster.
At the same time, the tremendous growth of cryptocurrencies and dissemination of blockchain technology suggests that there are opportunities to unite eSports entertainment with a blockchain-based solution. This would address a number of inefficiencies and offer unique advantages over conventional streaming platforms, whose features have remained virtually unchanged over time.
To date, more than 30 gaming industry projects have been launched that make use of blockchain technology, which is just a fraction of the vast number of token sales being launched daily, a figure which now exceeds 300 a month. It is evident that there is a gap in the market for a project that can unite blockchain with the gaming industry to create a solution that benefits all parties. Play2Live has the potential to become a trailblazer in this emerging market and to establish a major presence before other enterprises emerge in the space.
The eSports market is valued at $700M for 2017 and is growing rapidly, with huge numbers of tournament views stemming from broadcasts by the most popular streamers. These numbers already exceed those of the world’s most popular sports events such as NBA and MLB. Traditional sports clubs such as FC Barcelona, Manchester United and Galatasaray have been swift to recognize the potential of eSports and have already acquired a number of eSports teams. Twitch.tv and YouTube Gaming are two of the highest profile streaming platforms to have emerged dedicated to the eSports and video games markets, with the former sold for $970M to Amazon less than four years ago.
With extensive experience of the eSports industry and a deep understanding of blockchain technologies and their potential, we have decided to focus on building a full-blown ecosystem for gamers. Play2Live streaming platform has been created on the basis of decentralization principles. One of its unique functions is the ability for any participant to influence the content generation process within the platform that allows to personally impact all stages of content generation. In other words, not only can the spectator watch the stream, but they can also act as a content creators. On top of that, any participant of the ecosystem has an opportunity to earn rewards. That approach is the antithesis of that offered by existing streaming platforms, where the viewer is obligated to spend funds on various activities and where their role in content creation is constrained or non-existent.
Play2Live token sale is expected to attract the seed user base of the project, which constitutes the critical mass of users required to get the platform up and running. The growth of the user base is facilitated by a streaming service featuring video broadcasts of gaming and eSports content, which is the core function of Play2Live. Implementation of blockchain technology allows to attract content and service providers with an access to the user base.
The number of cryptocurrency users in the world is still relatively low (tentatively 100M cryptocurrency wallets), while the monthly audience of Twitch.tv is 100M unique users. It is conceivable that at least 10% of these users become cryptocurrency holders. Gamers are regarded as the most tech-savvy segment of PC and mobile users, and it is plausible to assume that they will find it easy to make the transition from fiat money to cryptocurrency, as many already have.
A primary concern when creating an ecosystem for gamers using blockchain technology is setting up an internal economy similar to the way countries issue money that is pegged to the value created by their residents. Similarly, blockchain systems issue cryptocurrency, which is pegged to the value of the businesses built around these systems and the belief of holders in its growth. At Play2Live, our goal is to build a full-blown ecosystem for all gamers and eSports fans that allowing any third-party projects and developers to freely integrate with the platform via API.
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